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Improving Marketing Effectiveness : The Methods And Tools That Work Best
by Robert Shaw
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Improving Marketing Effectiveness analyses marketing`s so-called mid “ life crisis and how management uncertainty has paved the way for ill “ conceived investments based on myths about quantity, customer satisfaction, innovation, and value and information technology. By examining the evidence, by looking at how companies such as Microsoft issues, and by reviewing the marketing tools that can used for measuring what businesses need to know about their customers, Robert Shaws how to create an integrated knowledge-based system for satisfying customer needs profitably.
ISBN 9781861970541
Pages : 256
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