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Book Summary of Balanced Scorecard: Translating Strategy Into Action
The Balanced Scorecard translates a company`s vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
About the Author
Robert Kaplan and David Norton are best known as the originators of the Balanced Scorecard, a strategic management tool that links a company`s current actions with its long-term goals. The Balanced Scorecard is one of the most successful and widely used management tools in the world. ISBN
9780875846514
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Pages : 336
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