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Customer Equity: Building an Managing Relationships as Valuable Assets

	Customer Equity: Building An Managing Relationships As Valuable Assets by Robert C. Blattberg , Gary Getz , Jacquelyn S. Thomas
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	Book Summary of Customer Equity: Building an Managing Relationships as Valuable Assets Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company. ISBN 9780875847641
	Pages : 288

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