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Rural Marketing Opportunities And Challenges

by H. S Cheema
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  Book Summary of Rural MarKeting Opportunities And Challenges
Table Of Contents
Part A:

1. Introduction
2. FMCG in Rural Marketing
3. FMCG Rural Marketing by MNCs

PART B:

Research Methodology

PART C:

4. Rural Marketing FMCG (Toothpaste) Marketed by Multinational Companies
5. Rural Marketing FMCG (Soaps) Marketed by Multinational Companies
6. Rural Marketing FMCG (Detergents) Marketed by Multinational Companies
7. FMCG Rural Marketing Strategies Adopted by Multinational Companies
8. Conclusions and Findings
9. Suggestions and Recommendations
Bibliography isbn
9788184885088
 


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