Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Think Two Products Ahead by Ben Mack
	Price : Rs 350.00
	Your Price : Rs 350.00

Think Two Products Ahead is a common-sense approach to marketing that empowers readers to define and develop their own brands with the technology of the major players but without the big cost. It breaks down the three identical branding schemes (synthesize, extract, and amplify) of J. Walter Thompson, Grey Worldwide, and Ogilvy & Mather. Each company has a different name for their branding scheme, with different labels and pictures, but they all use the same three simple, clear-cut steps.

The book explores the following topics:

How branding is misused
The five basic marketing positions
Framing your product
Connecting with your consumer
Evaluating which marketing ideas to act on
ISBN 9788126521029

Pages : 242

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Think Two Products Ahead
by Ben Mack

15%

Professional Java Web Services
by Mack Hendricks,Ben Galbraith,Romin Irani,James Milbery

Books of Similar Interest

10%

Your Fatwa Does Not Apply Here
by Karima Bennoune

Incredible Mazes
by NA

10%

Reconceptualizing Development in the Global Information Age
by EDITED BY CASTELLS & HIMANEN

10%

AA MARATHEYUM MARANNU MARANNU NJAN: AND SLOWLY FORGETTING THAT TREE ...
by K.R. MEERA

20%

Geopolitics of Gilgit-Baltistan
by I.K. Khan

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy