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Marketing Management (Text And Cases In Indian Context)
by K Karunakaran
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1250.00
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Book Summary of Marketing Management (Text And Cases In Indian Context)
Table Of Contents
1. Marketing Management
2. Marketing Environment 3. Market Segmentation
4. Consumer Behaviour, 5. Marketing Research
6. Sales Forecasting
7. Product Planning
8. New Product Development
9. The Concept of Product Life Cycle (PLC)
10. Services Marketing, 11. Pricing Decisions
12. Distribution (Placing)
13. Promotion Mix Decisions,
14. Personal Selling
15. Customer Relationship Management (CRM), 16. Marketing Planning
17. Rural Marketing
18. Consumerism
19. Retail Management
20. Global Marketing
21. Insurance Marketing
22. E- marketing isbn
9788184883411
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