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Business Research Methods
by S. L. Gupta , Hitesh Gupta
Price :
Rs
725.00
Your Price :
Rs
652.50
10
This book is designed to discuss in a lucid and easy-to-understand manner, the theory
as well as applied aspects of business research. With many examples from the Indian
context and a number of application exercises covering various research tools and
techniques, it will fulfill the requirements of the students as well as teachers of the
subject. Designed to serve primarily as a text-book for business management students,
it will also be useful as reference book by practising managers and researchers in
various fields.ISBN 9781259005039
Pages : 464
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