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  Marketing, 1/e
 

Marketing, 1/E

by Paul Baines, Chris Fill & Kelly Page
  Price : Rs 650.00
  Your Price : Rs 585.00
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  Marketing starts with the basic concepts from classical marketing perspectives and contrasts these with newer perspectives from the relational and service-based schools of marketing, helping students develop their knowledge and encourage critical thinking.
"It provides learning insights into marketing theory and practice, through a series of ""Insight"" features - Case, Practitioner, Marketing, Academic and Research Insights. Marketing is a text for life, purchased at level 1/2 but retained and referred to throughout the course of a student`s marketing or business degree. It starts with the basic concepts from classical marketing models and contrasts these with newer perspectives." ISBN 9780198063308
 


Pages : 704
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