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Brand Building
by M Bhattacharjee
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550.00
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Rs
550.00
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Book Summary of Brand Building
Table Of Contents
1. The Brand
2. Branding Strategies
3. Introducing and Naming New Brands and Extensions
4. Brand Positioning
5. Brand Equity
6. Leveraging the Brand
7. Managing Brands Overtime
8. Building Brands on Internet
Bibliography isbn 9788184887532
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