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	Strategic Management by M. Jeyarathnam
	Price : Rs 1250.00
	Your Price : Rs 1250.00

Book Summary of Strategic Management
Table of Contents

1. The Strategic Management Process
2. Mission and Goals
3. Corporate Governance and Social Responsibility
4. External Environment
5. Porter`s Five Forces Model and Strategic Groups
6. Competitive Advantage
7. Internal Scanning: Organisational Analysis
8. Strategy Formulation
9. Strategy Formulation: Corporate Strategy
10. Strategy Formulation: At the Business Level
11. Strategy Formulation: Functional Strategy
12. Strategy in Global Environment
13. Building and Restructuring the Corporation
14. Strategic Choice and Balanced ScoreCard
15. Implementation of Strategy
16. Designing Strategic Control Systems: Matching Control and Structure to Strategy
17. Matching Structure and Control to Strategy
18. Implementation of Strategic Change
19. Techniques of Strategic Evaluation and Control
20. Strategic Issues in Managing Technology and Innovation isbn
9788184881592

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