| |
Book Summary of Services Marketing (Concepts, Practices & Cases)
India is projected to become third largest economy in the world by 2050. The service sector remained the key driving force of Indian economy and average growth of this sector at 8.6 percent was higher than the average growth of 7.5. per cent during the last five years. Eventually service sector contributed above 50 per cent of GDP since 1997-98 and touched 57.6. per cent in 2004-05. further India ranked 18th largest exporter of global service and touched export revenue of US$ 51, 326 million line 2004-05.
About Author
Dr. S. Shajahan BFSc, MBA, Ph.D., a service marketing consultant for several MNCs in the field of IT, ITES, banking, retailing, event management. He just finished his overseas assignment as Vice President, Bahwan Cyber Tek LLC, and Head, BCT centre for creativity (www.bahwancybertek.com) He has authored 8 text books and 65 research based articles/paper published in different journals of national and international repute. Presently Dr. S. Shajahan is involved in developing a network of global managers, consultants and also co-ordinating Chapter activities of CRM Today Inc, USA. He is also associated with ICFAI Business School as their senior faculty member.
Table Of Content
Marketing Services
Marketing Mix in Service Marketing isbn
9788183183710
|
| |
|