My Account
View Cart
Log-in
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
Product Management
by S. A Chunawalla
Price :
Rs
650.00
Your Price :
Rs
650.00
0
Book Summary of Product Management
Table Of Content
1. Product: Basic Concepts
2. Marketing Environment for Product and Brand Management
3. Product Planning
4. Product Market Strategies for Leaders, Challengers, Followers
5. Product Life Cycle and Market Evolution
6. New Products: Planning and Development
7. The Creative Spark
8. Designing the Offer
9. Pricing the Offer
10. Concept and Product Testing
11. Test Marketing, 12. Budgeting for Products
13. Branding Decisions
14. The Anatomy of a Brand
15. Brand Culture and Brand Rituals
16. Leveraging Brands
17. Brand Equity
18. Brand Building
19. Product and Brand Failures
20. Marketing Organisation 21. Packaging
22. Consumer Protections
23. Case Studies
Bibliography isbn
9788183183550
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
13%
Foundations of Advertising — Theory and Practice
by K.C. Sethia S.A.Chunawalla
Materials And Purchasing Management
by S. A. Chunawalla
Foundations Of Advertising Revised (Theory And Practice)
by S. A Chunawalla
Sales Management
by S A Chunawalla
Compendium Of Brand Management
by S. A Chunawalla
Books of Similar Interest
Question Bank in Informatics Practices (Code 065) XI
by Sumita Arora
20%
Osteopathy And Obstetrics (Pb 2012)
by Sandler S
10%
An Integrated Course in Electrical Engineering
by J.B Gupta
15%
Fundamentals of Social Psychology
by Nicky Hayes
10%
A Guide to Geotextiles Testing
by J.N.Mandal , D.G. Divshikar
Support
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By