Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Product Management by S. A Chunawalla
	Price : Rs 650.00
	Your Price : Rs 650.00

Book Summary of Product Management
Table Of Content

1. Product: Basic Concepts
2. Marketing Environment for Product and Brand Management
3. Product Planning
4. Product Market Strategies for Leaders, Challengers, Followers
5. Product Life Cycle and Market Evolution
6. New Products: Planning and Development
7. The Creative Spark
8. Designing the Offer
9. Pricing the Offer
10. Concept and Product Testing
11. Test Marketing, 12. Budgeting for Products
13. Branding Decisions
14. The Anatomy of a Brand
15. Brand Culture and Brand Rituals
16. Leveraging Brands
17. Brand Equity
18. Brand Building
19. Product and Brand Failures
20. Marketing Organisation 21. Packaging
22. Consumer Protections
23. Case Studies
Bibliography isbn
9788183183550

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Product Management
by S. A Chunawalla

Compendium Of Brand Management
by S. A Chunawalla

Contours Of Retailing Management
by S A Chunawalla

15%

Sales Management With Prsonal Selling and Salesmanship 8th Edn
by Chunawalla, S A

Sales Management
by S A Chunawalla

Books of Similar Interest

15%

Alternative Globalizations: An Integrative Approach to Studying Dissident Knowledge in the Global Justice Movement
by S. A. Hamed Hosseini

15%

The Dissolution of Yugoslavia and the Badinter Arbitration Commission
by Steve Terrett

The Story of Transport
by Benita Sen

15%

CodeIgniter 1.7 Professional Development
by Adam Griffiths

15%

A Handbook of Applied Biopolymer Technology: Synthesis
by Sanjay K Sharma

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy