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	Public Relations by Dan Lattimore , Otis Baskin , Suzette T. Heiman , Elizabeth L. Toth
	Price : Rs 650.00
	Your Price : Rs 585.00

Coverage of global markets, new technologies, multiculturalism, and the latest, news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

Table of Contents
Part I: THE PROFESSION
Chapter 1. The Nature of Public Relations
Chapter 2. The History of Public Relations
Chapter 3. A Theoretical Basis for Public Relations
Chapter 4. Law and Ethics
Part II: THE PROCESS
Chapter 5. Research: Understanding Public Opinion
Chapter 6. Strategic Planning for Public Relations Effectiveness
Chapter 7. Action and Communication
Chapter 8. Evaluating Public Relations Effectiveness
Part III: THE PUBLICS
Chapter 9. Media Relations
Chapter 10. Employee Communication
Chapter 11. Community Relations
Chapter 12. Consumer Relations and Marketing
Chapter 13. Investor Relations isbn 9781259025693