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The New Emerging Market Multinationals Four Strategies for Disrupting Markets and Building Brands

	The New Emerging Market Multinationals Four Strategies For Disrupting Markets And Building Brands by Amitava Chattopadhyay , Rajeev Batra , Aysegul Ozsomer
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The New Emerging Market Multinationals outlines the disruptive compete from below strategies deployed by emerging-market multinationals (EMNCs) like HTC, Tata, Lenovo, TEMSA, LG, and Haier. It explains what incumbent multinationals need to know to compete and how other aspiring EMNCs can learn from the successes of these low-resource EMNCs.

The New Emerging Market Multinationals describes how EMNCs are deploying not just low cost/high volume manufacturing/service delivery capabilities, but are now also innovating and leveraging lower-cost R&D and brand-building and management skills.ISBN 9781259029226

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The New Emerging Market Multinationals Four Strategies For Disrupting Markets And Building Brands

by Amitava Chattopadhyay , Rajeev Batra , Aysegul Ozsomer