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From GE to Boeing, Starbucks to Microsoft, company after company clamors for PASSIONATE people who have the desire to engage, as well as the inner energy AND drive to deliver, achieve, and win. Ironically, while companies say they want passionate people, they do everything possible to drain the passion out of their people; by the way they run the organization.
Article after article, speech after speech, seems to suggest that we have to somehow build passion; that we have to inculcate it in our employees. But this is completely backwards. Passion is the natural order of things. Its absence is what is unnatural. This book will show how to get back to the natural order of things, how to liberate passion, and make your company thrive.ISBN 9788126520428
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