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	Social Media: Usage And Impact by Paul Martin And Thomas Erickson
	Price : Rs 900.00
	Your Price : Rs 792.00

Social media is powerful means of social relations in the 21st century which continues to emerge as a major force in global society and provides much more personal and interactive form of social relations. This book presents a comprehensive and inclusive overview of social media usage and its impact. The book explains the concept of social media and its basic forms; demonstrates how social media content can be used to predict real-world outcomes; examines key features of social media and their significance in contemporary higher education; explores the development and examples of User Generated Content (UGC); explains the various social media models available today; discusses use of social media as a coordinating tool for nearly all of the world`s political movements and finally presents current scenario of social media monitoring and engagement of corporations in social media like Twitter, Facebook, YouTube, Corporate blogs and the likes for the purpose of brand building and remaining competitive.ISBN-9788182205451