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Standing Room Only: Strategies for Marketing the Performing Arts

	Standing Room Only: Strategies For Marketing The Performing Arts by Joanne Scheff, Philip Kotler
	Price : Rs 3000.00
	Your Price : Rs 2700.00

	Reviews various key marketing functions - from segmentation to pricing to public relations - in the context of arts management, illustrated through numerous examples. This book argues that by embracing various marketing principles and launching marketing strategies, music, theater, and dance organizations can fulfill their artistic missions.ISBN-9780875847375
	Pages : 576

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Standing Room Only: Strategies For Marketing The Performing Arts

by Joanne Scheff, Philip Kotler