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Grab that Wallet: A book on Financial Services Marketing

	Grab That Wallet: A Book On Financial Services Marketing by Sushil Sharma
	Price : Rs 525.00
	Your Price : Rs 472.50

Grab that Wallet brings to the reader a new perspective on the nature and structure of the industry that makes it uniquely challenging to achieve true customer satisfaction. Blending humor with insight, the book takes an in-depth look at producer-consumer behavior in financial services industry.

Propounding a new and practical model of The Needs Portfolio Matrix the book shows how to adapt proven consumer marketing strategies and approach to financial services Marketing.
ISBN - 9781259028427

Pages : 216

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Grab That Wallet: A Book On Financial Services Marketing

by Sushil Sharma