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Grab That Wallet: A Book On Financial Services Marketing
by Sushil Sharma
Price :
Rs
525.00
Your Price :
Rs
472.50
10
Grab that Wallet brings to the reader a new perspective on the nature and structure of the industry that makes it uniquely challenging to achieve true customer satisfaction. Blending humor with insight, the book takes an in-depth look at producer-consumer behavior in financial services industry.
Propounding a new and practical model of The Needs Portfolio Matrix the book shows how to adapt proven consumer marketing strategies and approach to financial services Marketing.
ISBN - 9781259028427
Pages : 216
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