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Marketing Issues in SMEs: Cases from India

	Marketing Issues In Smes: Cases From India by Neeraj Pandey ,Gaganpreet Singh
	Price : Rs 615.00
	Your Price : Rs 504.30

Small and medium enterprises (SMEs) dominate our market and contribute to almost half of India`s manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India, and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs.
ISBN - 9788131785058

Pages : 160

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