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On Message : Precision Communication for the Digital Age

	On Message : Precision Communication For The Digital Age by Theo Theobald
	Price : Rs 325.00
	Your Price : Rs 292.50

Gone are the days of the traditional sales mailshot. Engaging with global audiences in an increasingly competitive and digital world means that what you say has to be delivered in a way that can’t be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, adapt your writing style to fit with the latest platforms and compete with global players. Packed with practical examples, it will help you to:

• learn when and why to blog, and how to do it right

• employ the principles of "sticky" messaging

• communicate successfully across borders

• segment your audience for more effective marketing

• develop and encourage loyalty

• stretch your natural creativity

• build a personal brand through hard-hitting communication

Including practice exercises, review techniques, tips on flexing your writing muscles and simple formulae, On Message will help you capture more followers who listen both for longer and more intently.

ISBN - 9780749464875

Pages : 200