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International Marketing and Export Management 7e offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.
Salient Features
• Updated to take account of the global economic crisis
• New cases studies including BP`s problems in the Gulf of Mexico and Toyota`s worldwide recalls, along with more practical examples and vignettes throughout the text
• Increased coverage of the service sector
• New material on the increased importance of the BRIC countries (Brazil, Russia, India and China) and their rapid export-led growt
• Greater emphasis on corporate social responsibility and ethics
ISBN - 9788131791189
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Pages : 1021
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