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Why do some sales letters get spectacular results, while others are instantly consigned to the bin? If you want to know how to create truly successful sales letters then look no further. Drayton Bird, the internationally renowned expert on direct mail, reveals here the secrets of his trade. Acclaimed throughout the world, this best-selling book is packed with examples of real sales letters and shows you exactly what to do and what to avoid. Fully revised and updated, this new edition of How to Write Sales Letters that Sell shows you how to: understand the secrets of persuasion; plan letters that will get more replies; create offers that make the readers want to respond; time your mailings and remailing for maximum effect; layout letters for maximum impact. For successful sales letters time after time, make full use of these tricks, tips and techniques from one of the world’s experts on direct mail, and watch your response rates soar! ISBN - 9788175542594
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Pages : 320
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