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	Ntc`S Dictionary Of Trade Name Origins by Adrian Room
	Price : Rs 165.00
	Your Price : Rs 148.50

This illustrated dictionary gives the stories behind more than 700 everyday trade names, some of them internationally famous, from home medicines to everyday foods and drinks and from fancy stores and shops to makes and models of cars, trucks and aircraft. The origins and backgrounds to the names came mostly firsthand from the manufacturing companies themselves, while additional material was painstakingly researched in specialist and general publications. An Introduction explains how trade names are devised, and examines the linguistic and legal pitfalls of the process. Appendixes consider special aspects of trade name creation and give examples of computer-devised names. A concise Bibliography follows the Appendix. ISBN - 9788176490221