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Creating Customers takes a radical new approach to face to face selling which promises to improve any salesperson’s turnover by increasing motivation and self confidence.
Pat Weymes totally rejects the traditional sales technique approach in favour of his own unique and outstandingly successful method of non technique selling can provide the foundation of a more productive, long term seller client relationship.
This practical book provides unique expert advice, covering everything from winning a client’s support and gaining the competitive edge, through fact finding, producing sales proposals and presentations, to negotiating, increasing productivity and forecasting sales.
The book is full of illuminating case studies drawn from Pat Weymes’s work with international corporations, plus practical tips, checklists and self assessment quizzes.
Contents: Introduction • The concept of non technique selling • Confidence and self image • Winning people’s support • Establising and maintaining a competitive • Establishing a positive selling environment • Fact finding the essential ingredient of successful selling • Creating winning proposals • Making professional sales presentations • Negotiating profitable sales • Building sales on customer care • Increasing selling productivity • Generating new business • Forecasting salesISBN - 9788175545892
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Pages : 256
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