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Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Salient features
Latest updated and highly structured marketing perspective, issues and trends analysis.
Comprehensive coverage of agricultural marketing, marketing of non-farm products, marketing of industrial products - FMCG`s durables, marketing of services, social development etc.
Thorough researched exhaustive case studies and case lets on various issues, products, services and corporates.
Prepared by the authors who have relevant research and teaching experience, both at the grassroots and strategic decision-making level in leading NGO`s, MNC`s, Government Dept, academic institutions etc.ISBN - 9788122416831
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Pages : 274
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