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`Have you ever wondered why you never see shops selling chocolate-covered sprouts? Or cat food that glows in the dark? Or why you can`t buy edible cutlery? Well it`s probably because they are not very good ideas. Unfortunately it is usually far easier to think up hopeless ideas than good ones. In fact one of the biggest things that deters would-be entrepreneurs from taking the plunge and setting up their own business is lack of a promising idea.? `Introduction, My Big Idea. My Big Idea tells the stories of thirty successful entrepreneurs and how and where they found the inspiration for their business. We hear about the big ideas that, against all odds, were turned into reality but also about the ideas that seemed promising at the time but did not have staying power. Each chapter is dedicated to a different entrepreneur and contains a fact file about them, together with their personal philosophies. Entrepreneurs featured include: Judy Craymer, creator of the musical Mamma Mia; Richard Tang, founder of Zen Internet; Don Lewin, founder of Clinton Cards and Will King, founder of King of Shaves. ISBN - 9780749450939
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