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Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko`s Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.
Special Features
A key goal of the 6th edition is to reaffirm the premise that economic principles endure by using the same economic principles to understand the success of businesses in the new economy.
The book uses these principles to highlight, through example boxes, the successes and failures of Facebook and MySpace, Google and Yahoo, Groupon, Kick starter and many other "new" businesses.
The sixth edition reverts to the structure of editions 1-4. There is an economics primer plus four parts covering the Boundaries of the Firm, Markets, Positioning and Internal Organization
ISBN - 9788126540716
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Pages : 560
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