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	Customer Relationship Management by Simon Knox, Adrian Payne, Stan Maklan
	Price : Rs 395.00
	Your Price : Rs 335.75

	Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a `futures` vision forum for CRM. ISBN - 9780750656771
	Pages : 320

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