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This book is designed for the students of MBA, PGDM, DBM, MMS, MMM, pursuing marketing management as their major in their Post Graduate (Masters) Degree Programme in Business Management. This book provides a strategic framework for E-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing. ISBN - 9789351192428
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Pages : 372
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