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	Business Communication 2Nd Edition by Urmila Rai , S.M.Rai
	Price : Rs 598.00
	Your Price : Rs 520.26

This is a handbook of Business Communication for students as well as for professionals and business persons. It gives a sound understanding of communication theory and the principles of effective communication,both oral and written.

It contains many communication techniques and tips for handling delicate situations tactfully. Besides a number of illustrative examples,every chapter has practice exercises. This ninth revised edition takes into account the communication needs of business people. Topics such as dealing with cross-cultural communication,choosing the most effective medium for conveying a message in a specific situation, sending fax messages, and e-mail etiquette have been carefully explained.ISBN - 9789350971413

Pages : 426