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This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of Export Management. The subject matter is presented in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India`s foreign trade and commercial policy, including regulation of foreign trade. Part IV presents some cases.
First published two decades ago, the book received a tremendous response. It has been revised and modified a number of times. This edition, however, is characterised by a thorough revision and substantial modification to reflect the rapidly changing environment of International Trade and has been restructured to be an authoritative text on the subject.
This book is meant mostly for the undergraduate students of Management, Commerce, Economics, Law etc. Yet, the general reader and post-graduate students will welcome it as an authentic primer on a complex subject.ISBN - 9789350977026
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Pages : 538
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