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Globalisation of business has become the order of the day, a paradigm of business, a pattern, a vision of business in a global perspective, which is the theme of all business conferences today. The subject is, however, indistinctly defined. We have made an attempt to decipher the term globalisation and the various elements pertaining to it.
Many countries on the globe, including the centrally planned communist countries have currently attained a transformation to integrate themselves with the global economy. India could not resist such a strong current which gripped the global business environment, and hence a liberalisation process has been initiated in recent years. We have examined all such areas where liberalisation has been strongly introduced. How far could these efforts bear fruit?
Strategic management is the basic approach in the global business, and hence this book has attained tremendous importance for the global managers who are involved for the global managers who are involved in strategic management. The concept of strategic management is fairly examined here which widened the scope and utility of this work "Globalisation, Liberalisation and Strategic Management". The students and readers of business environment, business policy, strategic management, commerce and management would find this work very much utility oriented as well. ISBN - 9788184885170
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Pages : 479
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