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The area of `Retailing Management` is not only challenging but interesting too. In this context this textbook `Retailing Management` will be useful to all those students pursuing this course and especially for those undergoing M.B.A. course with Jawaharlal Nehru Technical University (JNTU) Hyderabad. This book is divided into six units, where the chapters covered under the first five units ( Chapters 1-12) are related o various facts of retail management and are as per the syllabus prescribed by the JNTU, Hyderabad. This comprehensive textbook on Retailing Management is based on materials drawn from various books, magazines, periodicals, company websites and other secondary sources so as to make the text easily readable, enjoyable( as examples are co-related to Indian retailers) informative and easy to understand.
Main Features of the Book :
Text material is supported by real Indian Examples.
Each chapter commences with learning objectives, ` Introduction `, `Subject matter`, `Summary`,`Chapter questions for discussion` and ends with an `Activity` to enable the student get a feel of the practical of the subject.ISBN - 9789350247396
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Pages : 192
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