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	Customer Loyalty by Rai
	Price : Rs 420.00
	Your Price : Rs 378.00

This text introduces students to a solid background in the basic principles and practices of welding. It first introduces fundamental theory of the welding process (gas arc, semi-automatic, automatic and robotic welding) and then provides practice jobs so students develop manipulative skills and technical understanding. Metals and their welding characteristics, safety practices, welding symbols and the fundamentals of print reading are all covered.

Key Features:

Only text to cater to the subject
Covers concepts, research and practical applications of the theory

Table of Contents:

Part One: Customer Loyalty: A Conceptual Framework

The Character of Loyalty
Decoding Customers
Customer Loyalty: A Prelude
Customer Loyalty: A Comprehension
Customer Loyalty: A Perspective
Customer Loyalty: The Emerging Paradigms

Part Two: Customer Loyalty: The Research Framework

Determinants of Customer Loyalty Formation
Customer Loyalty Outcomes
Customer Loyalty Assessment: Methods and Measurement
Customer Loyalty: The Relationship Influencers

Part Three: Customer Loyalty: The Application Framework

Customer Loyalty in the Services Sector
Customer Loyalty in the Retail Industry
Customer Loyalty in the Aviation Industry
Customer Loyalty in the Banking Industry
Customer Loyalty in the Life Insurance IndustryISBN - 9789332902718