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Handbook Of Marketing Communications, 3Rd/Ed
by P.R Smith
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1295.00
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1165.50
10
First published in 1993, The Handbook of Marketing Communications is firmly established as an international bestseller. P.R. Smit`s contribution to the acceptance and understanding of an integrated approach to marketing communications is now universally recognizeed. Both marketing professionals and students alike have benefited form his pragmatic and original appoach. Indeed, it is the recommended reading text for the Chartered Institute of Marketing`s Promotional Practice module and is included on the marketing society`s prestigious list of marketing classics.
ISBN - 9798175542333
Pages : 660
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