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The 4 Lenses of Innovation: A Power Tool for Creative Thinking

	The 4 Lenses Of Innovation: A Power Tool For Creative Thinking by Rowan Gibson
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The Four Lenses of Innovation describes a systematic methodology for generating breakthrough ideas that can be used across an entire organization to successfully create new growth opportunities. There are four essential perspectives four "perceptual lenses" that seem to dominate most successful innovation stories and that often characterize the entrepreneurs or companies behind them. In case after case, we find that the innovators came to their insights by:

Challenging Orthodoxies - questioning deeply-held dogmas inside companies and inside industries about what drives success
Harnessing Trends - spotting unnoticed patterns of trends which could substantially change the rules of the game
Leveraging Resources - thinking of a company as a portfolio of skills and assets that can be recombined or stretched into new opportunities
Understanding Needs - learning to live inside the customer`s skin, empathizing with unarticulated feelings and identifying unmet needs

Preface Acknowledgments
Introduction

Part One

The Mind of the Innovator
The Elusive Source of Creative Genius
Challenging Orthodoxies
Harnessing Trends
Leveraging Resources
Understanding Needs
The Four Lenses of Innovation
Time for an Innovation Renaissance
Lessons to Take Away

Part Two

The Power of Patterns
Seeing Things from a Fresh Perspective
What`s Wrong with Our Brains?
The Pattern-Recognition Principle
Why We Stop Noticing
The Pattern of the Crowd
Resistance to Change
Patterns and Innovation
Sharpening Our Perceptive Powers
A Power Tool for Creative Thinking
Lessons to Take Away

Part Three

Looking Through the Four Lenses
"Here`s to the Crazy Ones"
What Exactly Is an Orthodoxy?
Meet the Challengers
On a Path of Disruption
Innovation Means Shifting Assumptions
Ready to Rethink Everything?
Lessons to Take Away
Seeing the Future in the Present
A Global "Change Bomb"
The Race for Tomorrow
Learning to Ride the Waves
Meet the Trend Surfers
The Man from the Future
Fast-Forward Companies
It`s Happening Now!
The Next Big Thing for Your Business
Lessons to Take Away
Repurpose, Redeploy, & Recombine
How Would You Define Google?
Leveraging Resources in New Ways
Extending the Boundaries of the Business
Stretching into New Spaces
Unlimited Potential for Growth
Exploiting Underutilized Assets
What Else Could We Do with This?
Leveraging Resources from Others
Lessons to Take Away
Innovating from the Customer Backward
Do Customers Really Know What They Want?
What`s Wrong with It?
Understanding Particular Customer Groups
Innovating for Local Needs and Tastes
Matching What Is Possible with What Is Needed
Lessons to Take Away

Part Four

How Big Ideas Are Built
The Archimedes Principle
Rethinking the Universe
8 Steps to Building a Breakthrough
Inventing the 20th Century
Unpacking the Creative Process
"Say Good Bye to the Bag"
Different Routes to Big Ideas
Lessons to Take Away
What Exactly Is an Insight?
Do Insights Come from Breakthrough Thinking? Or Does Breakthrough Thinking Come from Insights?
A Practical Definition of Insights
Understanding Ideation
Stepping Stones for Creative Thinking
Improving Your Capacity for Radical Innovation
How Powerful Are Your Insights?
Working with the Four Lenses
Lessons to Take Away

Notes
Image Credits
Index
About the AuthorISBN - 9788126555123

Pages : 304