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  The Rural Marketing Book (Text & Practice)
 

The Rural Marketing Book (Text & Practice)

by Pradeep Kashyap, Siddhartha Rout
  Price : Rs 379.00
  Your Price : Rs 322.15
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  Rural Markes throw open a lucrtive challenge to the indian marketer Can you afford to miss a Rs 1.23 Lakh croe marketing opporunity? The highl acciaimed book of the hottest sector is replete wit critial information and has a profusion of practical caselete. 100 practical caselets, 50 latest data tables*At a time when it has become imperative for products and services to make a beeline for rurla markets the book illustrates the trend with focus on Project Shakti e-Choupal large Rasol retail stores and more*Accompanying VCD includes six films on project Shakti e-Choupal overview of rurla markets haats/shandles, HP Rasol Ghar and Shriram Finance. ISBN :8177225588
 


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