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Corporate Communications: A 21st Century Primer

	Corporate Communications: A 21St Century Primer by Joseph Fernandez
	Price : Rs 340.00
	Your Price : Rs 340.00

For a book written for a tribe that thrives on jargon, this one is remarkably free of that commodity. Simple, lucid and rich with personal insights. Corporate cCommunication should appeal as much to the `been there done that` professional as to the newcommer who has just entered the field. While there are indepth studies of brand evolution and media strategy, there are also lucid chapters devoted to the different types of media; there`s even a section that explains the difference between screen and offset printing. Even before for the neophyte, there are practical exercises at teh end of each chapter, making this an ideal textbook for any academic course in corporate communications. ISBN 0761997466

Pages : 280