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The (Un)Common Sense of Advertising: Getting the Basics Right

	The (Un)Common Sense Of Advertising: Getting The Basics Right by Sanjay Tiwari
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	The book takes a simple and unconventional route for explaning the nuances of advertising. The author simplifies hardcore advertising and marketing concepts and also highlights the criticality of consumer insights in developing great advertising and how and where to look for it. ISBN 0761997369
	Pages : 320

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