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Customer Driven Services Management
by S.Balachandran
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The author brings a refreshing industry flavour to this book which relooks the management principles appropriate to this industry. The narration is lucid, free flowing and precise. Much of the key text has been written in terse points and bullets. It is also replete with the `hjow tos` and boxes of illustrative situations in main text. The authors rich experience and insight, clarity and strategic knowledge of the industry its trends and the necessities of good management have been transfered to this book with great benefits to the reader. ISBN 0761932550
Pages : 316
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