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Global Marketing Management- Changes, New Challenges And Strategies First Edition
by Kiefer Lee, Sheffield Hallam University And Steve Carter, University Of Derby
Price :
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4008.28
Your Price :
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3607.45
10
Global Marketing Management provides a comprehensive and complete coverage of contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age. With an emphasis on the service sector, which is quickly becoming a major source of GDP in most developed countries, this new text aims to equip students with some of the most current knowledge and practical skill to help them make key management decisions in the increasinlgy dynamic and challenging global trading environment. ISBN : 0199267529 year : 2005
Pages : 616
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