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Then We Set His Hair on Fire:Insights and Accidents from a Hall-of-Fame Career in Advertising

	Then We Set His Hair On Fire:Insights And Accidents From A Hall-Of-Fame Career In Advertising by Phil Dusenberry
	Price : Rs 425.00
	Your Price : Rs 331.50

We Bring Good Things to Life
It’s not TV, It’s HBO
Visa: It’s Everywhere You Want to Be

These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.

Pages : 304

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Then We Set His Hair On Fire:Insights And Accidents From A Hall-Of-Fame Career In Advertising

by Phil Dusenberry