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The Effective Use of Market Research, 4/e : How to Drive and focus Better Business Decision

	The Effective Use Of Market Research, 4/E : How To Drive And Focus Better Business Decision by Robin J. Birn
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	The Effective Use of Market Research looks at the circumstances in which market research is necessary and explains what management can expect to gain from research and then analyses the type of business decions that may be taken as a result. ISBN : 0749443219

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