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Aesthetics in Marketing

	Aesthetics In Marketing by Rajat K Baisya, G Ganesh Das
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This book attempts to define aesthetics by broadening the understanding of the elements it is composed of, it draws attention to all the senses of the elements it is introducing the concept of total aesthetic experieence in a product. This experience if properly understood and leveraged can result into developing products which are likable, dynamic and resulting into success stories. ISBN : 9780761935957

Pages : 312

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