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Marketing Management
A Very Short, Fairly Intersting And Reasonably Cheap Book About Studying Marketing
by Jim Blythe
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5467.50
Your Price :
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4920.75
10
Packed full of lively debate and funny anecdotes this book covers topics that students will recognize from their marketing course such as key thinkers and concepts, and some that they won`t It looks at areas that textbooks ignore such as the development of marketing as a discipline heard about in their lectures. It`s the antidote to the boring textbook. but still tackles the key areas addressed on marketing course. ISBN : 9781412930871
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