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Planning for Power Advertising : A User`s Manual for Students and practitioners

	Planning For Power Advertising : A User`S Manual For Students And Practitioners by Anand Bhaskar Halve
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This is a book written unmistakably by a serious practitioner there is no trace of theoretical puffery that a lot of academic tomes falter on. The author`s tone is that of a coach, leading the reader through the intricies of strategy by converting concept into graspable techniqur every step of the way. Another feature of the book is the use of examples from popular culture that are effective is driving home some conceptual nuances. ISBN : 9780761933540

Pages : 264

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