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  EBusiness and Commerce: Strategic Thinking and Practice
 

Ebusiness And Commerce: Strategic Thinking And Practice

by Brahm Canzer
  Price : Rs 279.00
  Your Price : Rs 237.15
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  The textbook emphasizes an analytical and critical approach to understand the strategic decision-making so that learner?s emerge from their course and better prepared to create real plans for their own organizations. Included Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon. The Chapters are written in a clear style, making use of a variety of pedagogical techniques that facilitate both academic knowledge and a student?s ability to apply what he or she has learnt. The book is ideal for e-business as well as principles of marketing and management courses.
ISBN : 9788177225778/8177225774
 


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