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Management
Strategic Maeketing ,2Ed
by Vincze
Price :
Rs
399.00
Your Price :
Rs
339.15
15
A new integrated approach combines both theory and cases in a single volume for easy reference and evaluation. The authors prepare students to recognize, embrace, and manage change by focusing on higher-level strategic issues and decision making in marketing management. The book reflects increased focus on critical thinking and application-based learning. Addition of Indian cases further enhances the value of the book for Indian students.
ISBN-- 9788177225730/ 8177225731
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