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This exciting book would fulfill the need for a text which covers the concept of Retail Management, and their applications in day-to-day business. Integration of retail management functions is the underlying theme of the book, which recognizes the fact that today there is probably no manager who does not have retail responsibilities as well. This book is extremely student-friendly, has an applied focus, is modern in approach and has been written in simple language and cogent presentation basically for the students of MBA, PGDM, M.Com, Engineering and other Graduation/Post Graduation students of Indian Universities and B-schools. This book is a humble attempt at delineating and explaining all segments of advanced approach to retail management, which is multi-disciplinary, comprehensive and integrated course. To illustrate the concepts, examples, retail news and cases have been cited from Indian as well as abroad. The purpose of this textbook is to provide management students, professionals, and executives with the most current, comprehensive and state-of-the-art analysis. Practicing professionals working in the areas of retail management would find this book a useful reference. An Overview of Retailing • Types of Retail Stores • Retail Strategy • Retail Mix and Environment • Trends in the Indian Retail Industry • Retail Store Location and Layout • Store Design and Layout • Merchandise Management • Retail Promotion Mix • Globalisation and Retailing • Emerging New Face of Retailing • Supply Chain Management • Retail Banking • CRM in Retail Marketing • Retail Cases
ISBN-9788174734440
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