My Account
View Cart
Log-in
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Economics and Commerce
The Indian Consumer: One Billion Myths, One Billion Realities
by Alam Srinivas
Price :
Rs
1250.00
Your Price :
Rs
1062.50
15
A counterintuitive guide that exposes the apocryphal Indian "middle class"
With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on. As foreign firms cue up to tap those markets, many have found the Indian middle class to be largely mythical. This book offers a clear-eyed and honest assessment of India`s consumer market to help entrepreneurs and companies develop realistic strategies for doing business in India.
ISBN: 9780470822302
Pages : 300
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
15%
The Indian Consumer: One Billion Myths, One Billion Realities
by Alam Srinivas
10%
Ambani Vs Ambani- Storms in the Sea Wind
by Alam Srinivas
10%
IPL Cricket & Commerce: An Inside Story
by Alam Srinivas & TR Vivek
10%
Cricket Czars: Two Men Who Changed the Gentleman`s Game
by Alam Srinivas
10%
Storms In The Sea Wind: Ambani Vs Ambani
by Alam Srinivas
Books of Similar Interest
20%
Politics Of International Economic Relations
by Jeffery Hart
20%
Transport Economy : A Comparative Study Of Punjab And Haryana Roadways
by Singh, Inderjit
Production Technology Of Lumps Sugar
by Gur Ghosh, A K Et Al
25%
Economic Loberalization And Poverty Alleviation
by Basu, Rumki
10%
Fiscal Federalism In India
by By M. M. Sury
Support
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By